Social media has changed many things in our world. One thing that has become more prevalent is a greater number of fake holidays. Most of us celebrate the real holidays like the 4th of July, Thanksgiving, and Christmas. But more and more people have begun to embrace fake holidays.

During my years in radio, we always shined a spotlight on what were once obscure holidays, many of which were only observed on paper. Even today, I celebrate holidays like National Taco Day (tomorrow, October 4th) or National Pencil Day (March 30th). These so-called holidays have been around forever but are usually only mentioned in passing.

But the internet and social media have created a whole new crop of fake holidays that usually have some pop culture reference. I’ve mentioned a few of them here at Kev-Mania, like Rex Manning Day on April 8th. The day originates from a brief mention and major plot point in the movie Empire Records.

Another fake holiday that has become an annual social media obsession happens today, on October 3rd. It’s Mean Girls Day. It’s a day that again has its pop culture origin in the movies, specifically the 2004 teen comedy, Mean Girls starring Lindsay Lohan.

The holiday honors a one-off line uttered during one of the many classroom scenes. In years past, few people would have cared. But now, thanks to social media and meme culture, it’s an annual “celebration.” How we are supposed to celebrate, I have no clue. But of course, since I saw many of my Facebook friends remind me of today’s special significance, I think I’ll check out the movie on-demand.

Happy Mean Girls Day!